Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from everyone else. You see- It’s all about communication.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Social Media Management
By devising strategies that fuse content with technology, we help you engage and spark conversation in the community to increase traffic, links, ranking in search engine and brand awareness.
These days, people are spending hours and hours on Facebook and Instagram and they come across many brands and businesses and this helps in developing a positive behaviour and attitude towards your business. Social Analytics can provide a valuable data for your business and target customers and help in forming long-term business strategies.
Audience Analytics provides an entirely anonymous way to analyze the demographic make-up of a group of people near a display. Understand what’s happening- Real-time audience analytics adds an insights layer to your sites & campaigns.
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Search Engine Optimization
Search Engine Optimization (SEO) is a set of techniques that need to be applied to a website, to increase the visibility and as a result the ranking of the website on popular search engines.
SEO techniques are classified into two broad categories; White Hat SEO and Black Hat SEO.
Read about “White hat versus black hat techniques”
White Hat SEO is the natural way to achieve the results and well supported by all search engines.
But the black hat SEO refers to the use of aggressive techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Therefore using the White Hat SEO is the best and proper method to optimise any website.
SEO techniques include two parts. The On-Page and Off-Page. On-Page means the part that needs to be done on the website pages. For this part, multiple elements including Title Tag, Meta Tag, Alt Attribute, HTML Heading Tags, Permalinks of Web Pages, Internal Linking, Keyword Density and Sitemap are to be considered. Off-Page is the technique for creating the backlinks to the website pages. Increasing the backlinks, increase the popularity of the website.
Copywriting & Strategy
In this digital day and age, we’re spoilt for choice when it comes to communication channels. The key (and the hard part) is knowing exactly what to say AND how to say it.
Perhaps you’re struggling to come up with fresh content for your blog? Writing and rewriting your ‘About’ page, but getting nowhere? Or feeling defeated because your entire website is one big snore-fest? We can help.
We design websites for content-heavy websites. This is beneficial when you want to take control of your different content types by using grids and content filters and by adding sliders, testimonials, tabs, galleries and without any coding knowledge.
Our platform uses the latest drag and drop technology for all types of content including images, video, text and files. Yes, thats correct you can even drag videos from youtube or Vimeo straight into your website as well as text from a word doc or even another website.
We help both B2B and B2C businesses of all shapes and sizes invest their email marketing budget where it counts. From sourcing the best platform to meet your business goals.
Email Marketing has long been recognized as the powerhouse performer among all digital marketing channels. In fact, 96% of all Australians own at least one email address and the average person checks their emails 15 times per day*. This penetration rate, combined with emails ability to target highly interested individuals with unique, personalised content, provides marketers with a return on investment (ROI) of over $38 for every $1 spent – far exceeding all other digital marketing channels.
Email also continues to be the preferred marketing channel to receive promotional content with over 72% of customers preferring it over social media at just 17%. It’s extremely cost-effective, highly customizable and most importantly – it’s action-oriented, so it allows you to develop sophisticated sales funnels and lifecycle marketing journeys so you can engage and convert your customers at every stage of your relationship.